Strategic Services

Social Media

It's not just about MySpace and YouTube. And, please step away from the RSS beginner's guide.  

Social media is about cultivating online venues for your company's stakeholders who can then distribute knowledge about your products and services amongst each other. Having a progressive policy toward information dissemination is the first step. Your prospects, resellers, end users, potential employees, investors all benefit from feedback. Shouldn't you?


Strategic Samples

Cricket Communications

Pets running free everywhere.

Cricket Communications developed a broadcast campaign featuring pets escaping, inviting customers to “free yourself from hassles and contracts.” The online component of this campaign, which included MySpace pages, YouTube videos and other promotions, culminated with a viral video contest at FreedomTales.com.

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Zodiac Pool Care

How Green is Your Backyard?

In recognition of the current cultural shift toward green living, Red Door effectively positioned Zodiac Pool Care’s line of Nature2 products as eco-friendly through product copy  and the addition of an eco-friendly resource page. During media outreach, this social media optimization helped to clarify and educate bloggers about the product category as well as the specific benefits of Nature2 products.

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